Here are a few thoughts that have been distracting me as I hunker down and edit my film.
In case I didn’t go into enough detail in the show, or worse, if all that detail confused you, let me explain a couple things.
In one segment I’m talking about the “Fishbowl” of podcasting. It’s a term that has the same currency among podcasters as kleenex has within the general public. With podcasters, the fishbowl syndrome means we have created a world that is not only unique, but separated from most people. Information gets in, but nothing is getting out. And because it’s comfortable there’s a risk no one inside the fishbowl will make an effort do something about it. This is the same experience every avid hobbiest has, the difference is that podcasters, participating in a “social” media, where communication means community and community building, there is an evangelical weight on their shoulders.
Another term used a lot, ad nauseam really, is “monetization” which I’m not sure is a real word. Apple’s dictionary doesn’t recognize it. Monetization’s intended meaning within the podcasting/social networking community is the process of converting you podcast/social media into a money making machine. Essentially turning your hobby into a job. That sounds like a terrible idea when you put it like that.
What makes some people roll their eyes when they hear it is that the constant request for “how to” monetize is becoming a cliche. There are a lot of facets to podcasting, and monetization is a valid piece. But it’s importance is often/sometimes inflated beyond it’s real stature in this emerging medium. And, I have come to believe that the fact that the con people feel this way, and the pro people continually request “how to” points to the fact that no one knows how to.
It’s like the get-rich-quick telethons on weekend and early morning TV. Never the same guys, always a different method.
Links mentioned in this show: